Hillcrest gets aggressive

Posted: September 15th, 2017 | News, Top Story | 6 Comments

By Morgan M. Hurley | Editor

Catching up on HBA’s initiatives to keep the neighborhood ‘clean and safe’

With the news of Downtown San Diego’s sudden and recent outbreak of Hepatitis A — which has infected 400 people, killing 14, mostly in the homeless community — Gay San Diego decided to catch up with the Hillcrest Business Association (HBA), and find out how our neighborhood can rise above the dire situation facing Downtown residents.

It’s widely known that Hillcrest residents and business owners have noticed an uptick in vagrancy in recent years and on numerous occasions some people have experienced aggressive behavior. It is a common topic of conversation among friends and colleagues and has often been an agenda item at Hillcrest resident and business group meetings.

Sidewalks within Hillcrest’s “core” get monthly steam cleaning, but a new pilot program allows business owners to opt-in and up the frequency. (Courtesy HBA)

The goal of the HBA, the oldest business association in San Diego, is to offer business improvement services, which are focused on helping the retail businesses and other operations that reside within the business district. Under the HBA’s Hillcrest Clean & Safe umbrella — which is modeled after San Diego Downtown Partnership’s successful Clean & Safe program — initiatives have a variety of funding sources and many go over and above traditional business improvement.

Clean & Safe services include issuing permits for sidewalk signs, furnishings and encroachments; providing security team patrols; steam and power washing sidewalks; litter pick-up; maintaining over 50 trash and recycling cans; on-call large item pickups; undertaking special cleaning projects; gardening; trimming more than 200 trees; and maintenance of the Hillcrest sign and Pride Flag.

Specified Maintenance Assessment District (MAD) funds for these efforts cover the core of Hillcrest, which is approximately 17 blocks in an area that generates out from the Hillcrest sign. That leaves a lot of what residents, businesses and others who frequent the gayborhood would consider “Hillcrest proper” out of the loop.

“These areas were defined over 20 years ago when certain areas were busier. Businesses have come and gone, and density has shifted,” said Eddie Reynoso, marketing and member services director for the HBA.

As a result of these shifts, there has been a push in recent months by the HBA to expand services into an East MAD — which would include the areas on the end of Hillcrest that houses the Pride Flag.

Adding to what the homeless community already brings to sidewalk wear and tear, is bar traffic and bus stops, as well as the ficus and Jacaranda trees throughout the neighborhood. Normally, sidewalks in the core area of Hillcrest get steam cleaned/pressure washed once a month. Areas outside of the core were cleaned every six months. With the hepatitis A outbreak, this is changing.

HBA recently launched a pilot program where additional steam cleaning could be member-sponsored, or “elective,” meaning a business within the core could pay to have their area steam cleaned on a block-by-block basis. On Sept. 12, the HBA voted to extend that program to those outside of the current MAD.

Reynoso said because of the reclaimed water process used in the steam cleaning, the program would require that each business on an entire block face participate, in order to maintain the viability of set-up and breakdown costs.

“I recently met with Steve from In & Out Pressure Washing to establish a calendar that I can post, along with a map showing what areas are due to be cleaned and which areas have already been done,” Reynoso said. “This page will launch on within the next couple of weeks and it will help people see how their funds are being spent, what services they are receiving and when.”

Councilmember Chris Ward heard about the program and decided to offer a $5,000 matching grant from his Community Project, Programs and Services (CPPS) funds for those business owners who opt into the elective program.

“The impacts of San Diego’s homeless crisis have been increasingly felt outside of Downtown, and as the city continues to develop new strategies to address the crisis, community groups have also been stepping up in important ways to respond in our neighborhoods,” Ward said in a press release announcing the match. “The Hillcrest Business Association has done a great job getting this program off the ground, and I’m pleased that my office can invest in keeping Hillcrest safe and vibrant for our residents, businesses, and visitors.”

Ward — whose District 3 represents Hillcrest, Mission Hills, North Park, Normal Heights, University Heights, South Park, Golden Hill, Little Italy, Bankers Hill, the Gaslamp Quarter, East Village and other communities of Downtown — is allocating a “major portion” of the CPPS discretionary budget to assist Hillcrest in this endeavor.

The council member has also asked the county to install six free-standing hand washing stations in Hillcrest for homeless to use. A representative from Ward’s office said they are now awaiting approval and a timeline for installation.


Walking about

Reynoso is also ramping up another initiative modeled after Downtown’s Clean & Safe program, the weekly “Walkabout,” where Clean & Safe staff meet up with residents and other stockholders at a different location each Friday and put their eyes on a different area of Hillcrest.

“The Hillcrest Member’s Walkabout is an opportunity for business owners and residents to join me on a weekly walkabout around the neighborhood,” Reynoso said. “They will assist me in finding things that need attention from our crews. For example, during a trial walk last week, we discovered “no parking” signs still on the street that had been left over from the Pride parade.”

Reynoso said his trial run also uncovered damage to the John Wear Hate Crimes Memorial Plaque on University Avenue, assumedly caused by heavy equipment of city contractors. They also found a chair hidden in the foliage of a tree.

The first official Hillcrest Member’s Walkabout will take place Friday, Sept. 22. Each week will cover one of five different “zones” around the neighborhood, the first being Front Street to Sixth Avenue between Washington Street and University Avenue. Zone 1 meet-up will be at Bread & Cie. Times are still to be determined. Those wishing to participate should email Reynoso at

—Morgan M. Hurley can be reached at


  1. Benny says:

    Thank you to the HBA for continuing to work hard to improve the neighborhood with creative solutions to difficult problems, many of which we have little control over. I’m also looking forward to attending some of the upcoming Walkabouts!

  2. Karen says:

    The stretch of Washington between 1st and 3rd Ave on the north side (7-11 to Panda Express) is very dirty, including trash and excrement. Also, I hope they can extend their monthly surveys to cover 1st and 3rd Avenues one block north to Lewis Street. 3rd Ave between Washington and Lewis is a huge “rest area” for those living on the streets. Thank you, HBA, for focusing on this issue!

  3. Sue says:

    Thanks for this update. I am looking forward to these walkabouts!

  4. John W says:

    I totally agree with Karen’s statement above. Washington Street around the hospitals and medical offices down to seems to be neglected almost forgotten. Trash from the Jack in the box litters Front Street. 3rd and Washinton around the CVS is scary and filthy….

  5. Gregory May says:

    I can’t believe that anyone has to go walking about to see what everyone has been complaining about for weeks/months now. Systems should already be in place to keep these areas clean. It doesn’t take a “rocket scientist” to figure out what needs to be done in Hillcrest’s usual places. If you have to go walking about, maybe you don’t spend any time in Hillcrest, or do not live here. If you have to go walking about, then maybe the HBA not doing their job in keeping Hillcrest ‘Clean & Safe’…especially for the money these business owners might be paying. REAL leadership would just take care of what needs taking care of instead of making it a big dog and pony show. Just shut up and get it done.

  6. Thank you to everyone that has joined us on our Hillcrest Clean, Green & Safe Walkabouts!

    I am happy to report that as a direct result of my weekly walkabouts we have been able to identify and address:
    – Over 10 abandoned news racks,
    – We have found potholes that have since been filled and repaired.
    – We have identified over 20 trip hazards that have or are currently in the process of repairs.
    – We have identified and had city crews fix four underground utility boxes with missing, broken or crushed sidewalk covers or lids.
    – We have identified several broken or knocked over traffic signs and poles.
    – We have found over 12 snapped, diseased, dead or chopped down trees- and we will be issuing an RFP to have those replaced, and added to our landscaping maintenance!
    – We have identified hot spots for city sanitation efforts and are working with the City of San Diego to schedule their crews for cleaning!
    – We have identified neighborhood graffiti and reported it to property owners – who have painted over it.

    These issues are a great start, but we still have much more to do!

    I invite our business members, media, and community residents to join us every Friday at 9:30 am for my weekly walkabouts! See our schedule and meeting spots at this link:

    Together we can make a difference!

    -Eddie Reynoso

Leave a Comment