Letters to the Editor: Nov. 10 – 23, 2017

Posted: November 10th, 2017 | Featured, Letters to the editor | No Comments

That mysterious but colorful corner

[Ref: “A tremendous splash of color,” Vol. 8, Issue 22, or online at]

Editor’s note: We heard back from one of the tenants we attempted to contact!

Thank you for your coverage on our space at the intersection of University Avenue and Florida Street.

(Photo by Morgan M. Hurley)

While we are eager to share our story, we are still in the process of finalizing our vision for the building (e.g. graphic elements). We would be more than happy to connect with you once our game plan is solidified.

Our team is currently making final decisions, collecting photo and video assets, developing press materials and even planning a special event. Our publicist, Ray Drasnin, will be the key point-of-contact — he will reach out to you upon completion. We expect this will be in the next few weeks.
—Alex Pellegrino, principal, Sequoian Investments, via email

What does one sell at an apothecary?
—John, via

Editor’s response: An apothecary is another name for a drugstore or pharmacy, according to Merriam Webster; but it appears the meaning of the word has expanded over the years. While doing our research, we found this word added to The General Store’s own description of itself on its Facebook page, describing its retail store area, where it sold leather goods and old school grooming items as gifts.

I like it. I’ve lived in San Diego for over 30 years (since August of 1987) and that drab old corner at University Avenue and Florida Street could use a bit of color.

I hope to see more like it around town (so it doesn’t stand alone)!
—Rick D., via

From our followers on Facebook

Really interesting! I hope you hear more from the owners.
Bob Lehman

Just OMG! It was so clean cut before. Now it looks like a Rainbow unicorn threw up all over the building!
Robert Bunyard

Wow!! This looks … happy!!
Jenn Massey

I like it.
Brandon Potter

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